promo 是英文 "promotion" 的缩写,主要用作名词或形容词。作名词时,指用于推广产品、服务或活动的广告宣传材料,如广告短片、促销视频等;作形容词时,表示“促销的”“广告宣传的” 。其英式发音为 /ˈprəʊməʊ/,美式发音为 /ˈproʊmoʊ/,复数形式为 promos 。
作为名词:
表示广告宣传材料,如视频、海报等。
例:The new movie released a promo video yesterday.(这部新电影昨天发布了一支宣传片。)
表示促销活动或优惠码(常用搭配 promo code)。
例:Enter the promo code at checkout to get 20% off.(结账时输入优惠码可享受八折优惠。)
作为形容词:
描述与促销相关的事物。
例:They are planning a promo tour for the new album.(他们计划为新专辑举办一场宣传巡演。)
He races his cars and rents them out for film, TV, and promo videos.(他用自己的车参加比赛,也出租用于拍摄电影、电视和广告片。)
What's the promo code? How can I get it?(什么是优惠码?如何获取?)
From the looks of the promo video for the sixth season of House, the season's going to be good.(从《豪斯医生》第六季的预告片来看,这一季会很精彩。)
Club Rock has a promo party this Friday, and you're invited!(巨石俱乐部本周五有一场促销派对,你被邀请了!)
Because you are using a promo code, you may only pay with a credit card.(由于使用了优惠码,你只能用信用卡支付。)
The singer announced a full British tour to promo his second solo album.(这位歌手宣布举办全英巡演,以宣传他的第二张个人专辑。)
Find the best discounts, coupons, and promo codes for online sites.(为在线网站寻找最佳折扣、优惠券和促销码。)
He shot some promos for his TV show.(他为自己的电视剧拍了几支宣传片。)
The cost of putting out a record naturally includes promo fees.(发行一张唱片的成本当然包括宣传费用。)
If you're thinking about a tattoo, you may end up getting a network TV promo instead.(如果你考虑纹身,可能反而会看到一个电视广告。)
promo code:优惠码、促销代码
promo video:促销视频、宣传片
promo tour:宣传巡演
promo party:促销派对
promo agency:宣传机构
无论是购物时的优惠码,还是电影、音乐的宣传物料,promo 都是现代营销中频繁使用的词汇,理解其用法能帮助更高效地参与促销活动或理解广告内容。你在哪些场景中见过 promo 的应用呢?